According to an article recently *published by GuideStar there are 10 major donor trends to watch out for in 2014-15.
1. Donors are starting to trust again
Strategy: Be transparent and specific; foster personal relationships with your donors
2. Major donors see their gifts as investments to achieve good
Strategy: Go out of your way to demonstrate to donors that gifts actually create good; sharpen donor communications
3. Donors want to see your financials directly tied to impact
Strategy: Talk to them in terms of MPI:
*Money – how much you raised
*Purpose – what projects you spent the money on
*Impact – what impact did you accomplish with the project?
4. Rise of the boomers as donors
Strategy: Let Boomer’s personal interests and passions guide their cultivation plans; Help them connect to what is most meaningful to them.
5. Women are the #1 donor demographic
Strategy: Review your prospect list and reevaluate!
6. The MEGA donor
Strategy: Most mega gifts occur close to home so pay attention locally
7. Major donors who volunteer give more
Strategy: Get mega donors involved in decision-making or policy roles.
8. Role of Financial Advisors
Strategy: Befriend financial planners, estate attorneys, CPAs and wealth advisors.
9. Big Data
Strategy: Clean up your database and add as much data as possible about people’s interests and activities (in addition to tracking their gifts).
10. Donors want a big idea
Strategy: Use your best big ideas to capture people’s imagination; talk about what you can do and what you can be to the community.
Davis & Hodgdon Associates CPAs has been assisting nonprofits, individuals and businesses with tax and accounting services in the Burlington Vermont Metro area for more than 20 years. If you have any questions or concerns please feel free to call 802.878.1963 or email [email protected].
*Article originally published by Gail Perry on www.gailperry.com. For the full article visit: http://www.gailperry.com/2014/06/top-10-major-donor-trends-2014-15/