Content Marketing Institute and Blackbaud have provided their 5th annual nonprofit content marketing research. This research report looks at content marketing strictly from nonprofits. These annual benchmarks, budgets and trends are useful to help in your own content marketing efforts, buy-in, strategies and beyond. You may access this useful resource below or by visiting: http://blog.commongoodvt.org/2015/12/nonprofit-content-marketing-2016-benchmarks-budgets-and-trends.
From CommonGood Vermont, 12/14/15.